DLC gouging has created an angry stir among Battlefield players as well as quite a bit of undeserved publicity for publisher EA. Members of the popular news site Reddit.com quickly organized a campaign against the latest DLC insult shortly after EA announced that pre-ordered copies of Battlefield 3 would come with extra maps, weapons, and ammunition to be made available as downloadable content after the game’s release. The problem? As we see it, there are two.
First, the extra weapons and ammunition that come with the pre-order version of Battlefield 3 will not be available to buy or download in any form even after the game’s release. Much of the internet outrage stems from the fact that this disparity in weapon selection will give an unfair advantage to those who pre-order. Essentially, it will be possible to pay for an upper hand over other gamers. This assumes the weapons are somehow better than other, widely available firearms. At the very least, those who pre-order will receive a somewhat more varied experience.
Second, and more importantly, the defense for DLC has long been that it allowed game creators to extend the life of their games, adding new experiences in the form of maps, characters and items long after the disc or download’s initial purchase. In practice, this makes sense. Years ago, a fully fleshed-out game might not have fit an extra twelve maps or second campaign on the initial CDs, hence the hefty expansion packs which were often so laden with additional content that they felt almost like sequels. Blizzard’s Starcraft and Diablo expansions are excellent examples of this older model.
Recently, however, companies have begun moving toward a trend of releasing mini-updates: two characters here, three maps there, a new mode or item for four, five, ten or fifteen dollars. These bite-sized DLC offerings might add several hours of time to the life of your favorite game depending on the quality of the content. Buying three or four of these updates can quickly add up to more than the cost of an old-school-style expansion or even more than what a gamer had paid for the original game.
Game companies have every right to chop up this service into less impressive, more profitable pieces. No one has to like it, and as long as players are willing to buy the DLC, they don’t have much room to complain. However, EA appears to have completed a set of weapons and ammunition for its game, which could easily be released with the final product, and is instead choosing to ransom the content in exchange for money up front, before the game is released or even widely reviewed. It’s a terribly short-sighted move, especially in light of its main competitor Modern Warfare 3’s impending release.
Redditors are calling for a boycott of the game in response to the announcement. A few sites on the net have gotten wind of the campaign, including PC gaming site Rock, Paper Shotgun. Fans with longer memories will remember a similar scandal surrounding EA’s release of Battlefield: Bad Company, which ultimately resulted in the publisher backing down and cancelling its pre-order content shenanigans and wrinkles the nose of many Digital Overload employees. We don’t like the smell of publicity stunts.